There are lots of Twitter marketing tips and tools out there and if
properly applied, it’s possible for business to massively benefit from
Twitter potentials as an online marketing tool.
Twitter as an online marketing tool is becoming increasingly popular
and most of the top brands are now using the micro-blogging social media
platform to reach thousands of loyal customers as well as potential
customers.
With over 500 million registered twitter users and over 300 million
active users, Twitter has become a social media sensation that many of
us now feel like we couldn’t live without.
Essential Twitter marketing tips you should consider
From millions of unknown people like me and you to very popular
politicians as well as celebrities, Twitter is the new home for people
from all walks of life.
However, it’s not just about being on Twitter, it’s more about making
Twitter work for your business marketing activities. Whether tweeting
as yourself or from a brand account, there are certain ways you can
ensure you are getting the best out of the time spent on Twitter.
Below are some valuable Twitter marketing tips you should consider especially if you use Twitter to market your business.
#1). Only follow people of similar interests
We all have different reasons for being on Twitter – some are there
to keep up with trendy issues or topics whereas some people on Twitter
want more than that.
If you are using Twitter for marketing and promotion, then it’s
important to follow the right people. By following Twitter users with
similar interests, you are giving yourself the opportunity not only to
enrich yourself through their tweets, but also to get your tweets to
people that will value them.
You should always remember that your Twitter marketing efforts can
only yield positive results when your tweets get to the right audience
globally.
#2). Don’t overuse Hashtags
Another thing is the issue of Hashtags, which is very important
especially if you want your tweets to reach more audience than your
followers. Hashtag is extremely popular amongst the internet marketers.
But as good as hashtag is, it’s important not to overuse it in a
tweet because it will make you look amateur. Too much hashtags make your
tweets look ridiculous and water its relevance and usefulness down.
#3). How engaging and relevant are your followers?
The good idea of following and be followed is interaction and when
this is not happening, then you should check the people you are
following. When people follow you, it’s nice to follow back, but it’s
not required. The best idea is to follow influential Twitter users and
people who frequently retweet or comment on your tweet.
You don’t have to follow everyone that follows you and there’s
nothing bad in unfollowing those that have no engagement with you and
your tweets. Always ensure that the people you follow are relevant and
adding value. For this purpose, there are some Twitter management tools
out there that you can use to manage your Twitter account and clean up
your following list.
#4). Make sure your tweets always add value
Tweets that add value usually get more retweets and exposure which
may result in more followers. Your tweets should always add value to
your followers’ day. This is important especially if you are using
Twitter for business marketing and promotion.
If your tweets add value, your will be making yourself an influencer
or high-value user in your niche. And again, don’t just tweet headlines
and links. Also, don’t make it an habit to retweet every tweets you see
on Twitter – only retweet tweets that add value to your followers.
#5). Avoid automation if possible
Not all automated tweets are bad but it’s good to avoid it if
possible. The thing is that you should always ensure that your automated
tweets sound as human as possible. Remember that Twitter users are
clever people and always have your followers in mind when tweeting.
And again, when you share links on Twitter, make sure you share
relevant and informative links. Always give your followers an impression
that you actually know your onions.
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