We have
worked to translate technical jargon into plain English and covered the most
common questions with comprehensive answers.
What is social media marketing all about?
Basically,
social media marketing is the process of gaining website traffic or attention
through social media sites such as Facebook and Twitter. Ultimately, the goal
is to market your products and services, and build your business’ brand on the
internet and make social connections with your customers. Other terms used for
social media marketing include online marketing, e-marketing, web marketing and
social media engagement.
Why does my business need social media
marketing?
Social media
marketing is not only the way marketing will be done in the future, but it will
also become the foundation of successful businesses now. Increasing numbers of
businesses are turning into social businesses because of social networking
sites. When you take your brand where people are, you no longer have to
struggle to search for potential clients; you just need to learn how to connect
with them.
Social sites
are growing at alarming rates. Currently, Facebook has over one billion users,
and 15% of online users use Twitter and Google+, with over 400 million users in
just one year. Some of these users can only be accessed online. By going
social, you stand to benefit from this huge potential client base.
Do small businesses really benefit from social
media marketing?
Yes! Social
media can be used to showcase your small business’ products and services, and
keep users updated on what you have to offer. Social media updates help users
stay current on what your business is doing, even with all of the businesses out
there.
Taking the
time to connect with your clients on social sites also shows that you care and
value them, and helps you develop powerful bonds. Small businesses will likely
derive the greatest benefit from such relationships when done on a local level.
Which social media sites are most effective?
We aim to
look at all social sites when developing your social media strategy. Some industries
seem to do well on Facebook while others have found a home on Twitter. Still, others
have continued to ride much older sites like MySpace, successfully. Some relatively
new sites like Pinterest have worked well for visual industries like culinary
sites and clothing stores. We look far and wide when determining which sites
fit your industry and what will offer you the best ROI.
How do you guarantee my company’s results if I should
hire you?
Many social
media marketing agencies claim that there is no guarantee to online marketing. However,
we guarantee your company’s results with specific parameters and a real ROI. We
offer other guarantees beyond brand marketing, which include, keeping your
business and brand information confidential where necessary, and our commitment
to working per the agreed terms.
How frequently should I post on social networks
and what duration?
There is no
right or wrong way when it comes to posting. There are, however, best practices
to consider. Posting when fans are online requires some research and
experimenting to ensure your posts are seen on news feeds/timelines. Twitter lends itself to posting as often as
you like, while Facebook requires an experimental approach with fewer updates
to avoid coming across as spam.
A minimum
of five days per week is recommended to create engagement. We suggest seven
days a week to take advantage of the “weekend fan base.” While there no hard
and fast rules for posting, our experience in different industry verticals has
proven invaluable in striking a balance as to how frequent and at what duration
we schedule posts for our clients.
I am afraid of something negative being said
about my brand on social sites. Is my fear justifiable?
This is
precisely why you need to be on social sites. You can never make everyone
happy, but you can use negative comments to clear up misunderstandings. The power
of social media is the ability to address a situation in front of your
audience, which will most likely build confidence in your existing client base.
How does social media marketing affect my
organic search results on Google?
Search engines
like Google have started to take note of social signals, and their significance
in search engine results is clearly evident. Google is able to retrieve your
Facebook, Twitter and Google+ posts and display them on search results. When logged
in, Google will display even more targeted results. What all this means is that
your social media efforts have a direct influence on your search engine
rankings.
We help you
develop an effective and personalized social media marketing strategy, customized
to your business needs. Contact us here and discover how you can stand out from
your industry and competitors with us.
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